Learning Chinese English Language Training Profitable Industry in China English language training is becoming a profitable industry in China, as more Chinese become aware of the importance of the usefulness of an international language, according to Tuesday's China Youth Daily. Sources from the Eastern English Services say that it has set up four schools in Beijing.
Share via Email Disney is one of the brands dominating language teaching in China. Such is the national obsession with having a fluent command of the language that drastic measures are taken in some cases when children are just six months old.
China has not yet reached the same level of fanaticism over spoken English, but it is not far off. Chinese children with affluent parents are packed off to classes staffed by American, Canadian and British teachers as soon as they can speak.
High school students are frequently enrolled in extra-curricular classes to cram for the English component of the university entrance exam.
And young professionals aspiring to a more interesting and lucrative career flock to classrooms and online lessons and even stadiums alongside tens of thousands of other evangelical linguists. To meet this rising demand, there are now an estimated 30, organisations or companies offering private English classes in China.
Disney English, a subsidiary of the US entertainment giant, has rapidly expanded since launching in Octoberafter thousands of parents signed their toddlers up for its special curriculum of Disney-themed classes.
Today there are 11 schools featuring Mickey Mouse statues, Peter Pan text books and Little Mermaid teaching aids — eight in Shanghai and three in Beijing - and the company plans to double the number of locations by the end of the year.
Andrew Sugerman, Disney English's general manager, said: Parents coming to our schools want their kids to start young, to reach a higher level of English.
They want their kids to be comfortable communicating with others, particularly with foreigners, to be more competitive. Privately owned EF Education First, which has more than schools under the English First EF banner, including many that are franchises, has witnessed fierce competition as barriers to entry have come down and companies have found it relatively easy to enter the market to meet the demand.
In this climate, big brands — both domestic Chinese and foreign — with marketing clout, nationwide reach and access to capital, have been carving up the market and gaining share from the tens of thousands of smaller, local schools.
New York stock exchange-listed New Oriental, China's largest private education provider with learning centres and schools, is best-known for its exam preparation training courses. Since its debut, its shares have more than quadrupled in value. As a clutch of dominant, national and increasingly professional English language schools emerges, several smaller, localised teaching institutions, with less marketing and investment firepower, have started to crack.
At the end of last year, a spate of bankruptcies at some of Shanghai and Beijing's longest-running language schools was at least partly linked to their failure to attract new students or top teachers in an increasingly competitive market.
In the fallout it emerged that teachers and pupils at the collapsed schools were owed considerable amounts in unpaid wages and course fees and that many of the staff did not have proper teaching visas for China. EF Education First estimates that there are just 5, native-speaker English teachers with valid teaching visas in mainland China.
With more than million students in the education system who could potentially seek out private English classes, that suggests a major staffing shortfall. To some extent, Chinese nationals with a strong command of English are able to step in, but many students — and their parents — still place greater value on native English speakers.
Disney English's solution has been to recruit teachers with specific young-learner teaching qualifications in the US, and arrange appropriate visas. In addition the company has launched a China-wide recruitment drive.
For qualified and experienced English teachers, the dynamics of the industry in China represent an opportunity.
But for the thousands of small English language schools, unable to compete with the new breed of slicker professionals, times may be about to get significantly tougher.4-week TEFL Course in Prague - with Job Guarantee! Join our highly-rated, accredited course.
Hands-on practice teaching with adults & children. Ambient Insight’s Asia Pacific Digital English Language Learning Market For more information about this research, email: [email protected] 6 Table 7 - China Revenue Forecasts for Digital.
Options for teaching in China. Licensed and ESL educators, thinking about teaching English in China? Your timing couldn’t be better! With around million English language students, China is, without a doubt, a job-seeking teacher’s market.
About hildren English Training Research Beam adds a report titled “Children English Training Industry Research Report ” that provides detailed information of the English pfmlures.com report is an excellent piece of study for investors who are looking towards the market.
China is the wild west of the teaching world. With a booming ESL market, an obsession with English, and a growing economy, China's newest generation of parents are obsessed with providing their children the best money can buy.
The English language training market in China, mainly represented by the private institutes, comprises more than 50, English language schools, with 20, being registered players.